Algoma Steel’s transformation to electric arc steelmaking marks a significant step forward on their path towards a greener future. Our objective was to convey these advancements and instill a feeling of pride in their continued role in the community.
We started by developing a versatile and compelling creative concept that would be rolled out across a range of tactics — from billboards, city bus wraps and banner ads, to video, webpages, and digital ads.
Key Highlights
- Digital Ads
- Out of Home
- Print Collateral
- Website Design / Development
