The City of Sault Ste. Marie was looking to develop a promotional video about affordable housing in the community to attract new residents and business development.
We supported their goal by planning a creative approach and shot list to support their key messages. The video would take on a documentary style to allow different personal perspectives to be shared.
Video production included filming interviewees and gathering b-roll that showcased Sault Ste. Marie’s four-seasons, access to water and city amenities. These elements all came together during video post-production when we selected the most impactful clips to tell a narrative about Sault Ste. Marie housing and its unique advantages.
Key Highlights
- Content Planning
- Filming
- Video Editing